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Brus Room Franchise
Location-Specific Consistency
Explain the design strategy that allowed Eddie Hauck’s (Pompano Beach) and Bob G's (Sunrise) to share unified operational design standards while respecting location-specific naming and menu offerings.
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Scope
Brand Identity Refresh, Editorial Layout, Menu Engineering, Prepress & Print Production, Logo Design
Legacy Mark Modernization (Bob G's Sunrise)
Detail how you refined the core identity without alienating long-standing local patrons. Focus on vectorized clean-up, improved optical balance, and enhanced scalability for physical signage, apparel, and digital touchpoints.
Information Hierarchy & Menu Engineering (Both Locations)
Show before/after or side-by-side spreads illustrating how category organization (Wings, Ribs, Entrees, Taps) guides the diner’s eye. Highlight typography choices, scannable column layouts, and callout boxes designed to highlight signature high-margin items.
Role
Lead Brand & Print Production Designer
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