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Forever Pumpkin
Role
Packaging & Brand Designer
Scope
Brand Refinement, Label Design, Print Production Setup
Tools
Adobe Illustrator, Adobe Photoshop
Elevating the Founder's Vision
Refined the client's initial design by tightening the typography, improving visual balance, and establishing a professional aesthetic that stands out on retail shelves alongside seasonal decor.
Label Architecture & Legibility
Restructured the label layout to ensure that while the festive branding takes center stage, essential product information—such as usage instructions and ingredient warnings—remains highly scannable on a curved spray bottle.
Production-Ready Execution
Engineered the final packaging files with precise dielines, CMYK color profiles, and bleed specifications, ensuring the digital design translated flawlessly to physical printed labels.
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