top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Hungry Pelican
Role
Brand Identity & Lead Designer
Scope
Brand Mascot Illustration, Logo Design, Color System, Brand Guidelines
Tools
Adobe Illustrator, Adobe Photoshop
Character Design & Mascot Architecture
Crafted a custom anthropomorphic pirate pelican to serve as the core brand ambassador. The illustration balances whimsical personality with clean vector weight, avoiding visual noise so the mascot reproduces cleanly across uniforms, exterior signage, and physical menus.
Client-Selected Teal Palette
Built a cohesive, marine-inspired color system anchored by the client's chosen teal. Balanced with crisp whites, oceanic darks, and warm contrasting accents, the palette delivers a fresh coastal feel that aligns naturally with seafood dining.
Typographic Harmony
Paired the illustrative mascot with a sturdy, character-driven typeface that reinforces the maritime theme while remaining easily legible from a distance on roadside signage and storefront facades.
bottom of page