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Vi & Mi Nail Spa
Role
Brand Identity Designer
Scope
Logo Design, Comprehensive Brand Identity, Print Collateral (Menus/Cards)
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Elegant Visual Foundation
Designed a primary logo and refined typography system that balances modern chic with approachable luxury. The mark was crafted to be clean and minimal, reflecting the precision and care inherent to the salon's services.
Inviting Color & Atmosphere
Established a color palette and visual aesthetic that evokes a soothing, premium spa environment, ensuring the brand identity translates the feeling of the physical space into digital and print formats.
Cohesive Salon Experience
Built a unified brand architecture that scales seamlessly across all customer touchpoints—from exterior storefront signage and window graphics to intimate interior collateral like printed service menus, loyalty cards, and digital social media assets.
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