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Crystal Bay Exuma
Role
Digital Marketing Manager & Campaign Strategist
Scope
Google Ads Management, Social Media Strategy, Copywriting, Local SEO
Tools
Google Ads, Google Analytics, Wix, Social Media Platforms
Search Engine Marketing (Google Ads)
Architected a multi-tiered Google Ads strategy segmented by intent and geography (BRAND, FOCUS, OTHER, and EXUMA local campaigns). Optimized "Maximize Clicks" strategies and strict scheduling to target wealthy feeder markets like Miami, Dallas, and Atlanta. Drastically reduced budget waste by building rigorous negative keyword lists filtering out low-intent terms like "cheap," "ferry," and "Nassau."
Content Strategy & Social Media
Directed the creative strategy for multi-channel social media marketing. Developed optimized copywriting and 9:16 vertical video concepts highlighting key Bahamian attractions—such as the Big Major Cay swimming pigs and Compass Cay nurse sharks—tailoring the message limits and formatting for YouTube Shorts, Pinterest, and Twitter.
Local Search & SEO Integration
Aligned the overarching marketing campaigns with deep on-page SEO and Google Business Profile optimization. Positioned the brand to dominate local search queries for Barraterre Dock departures, ensuring the organic presence matched the premium positioning of the paid ads.
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