Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Gexa Energy Marketing
Role
Lead Designer
Project type
Branding, Web Design, SEO, Marketing, Graphic Design
Programs
Adobe Experience Manager, Microsoft Teams, Microsoft Office, Adobe Photoshop, Adobe Illustrator
The Problem:
While working for the internal Creative and Marketing Team, I was tasked with providing multiple print and digital assets for the brand's respective campaigns. We were also primarily tasked with managing and procuring all digital assets intended for their website CMS platform (Adobe Experience Manager) and social media posts.
The Process:
Every day, there would be a meeting focused on reviewing any concepts developed while expressing any needed assets along with their deadlines. We also optimized existing assets for better website performance. After all concepts were finalized for drafting, we then moved forward to submitting the designs to the internal legal team to ensure all compliances were met before publishing.
The Results:
The collaboration was splendid, and we were able to effectively carry out our duties, which led to the website increasing in SEO and functional performance.
