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Splash
Role
Lead Designer
Project type
Branding, Package Design, Concept Design, Product Design
Programs
Adobe Photoshop, Adobe Illustrator, Vector Illustration, Photography, Mockups
The Problem:
There was a need to create a sunshine-based product for the world to be invited to the flavours of the Caribbean. With Splash, these solutions were met. They needed to have a very vibrant essence to them that made you feel as if it was the perfect answer to a hot and sunny day.
The Process:
Given the nature of the brand being summer and Caribbean themed, we opted to ensure the design remained sunny and impactful. We could not pass up the opportunity to utilize the name Splash as a tool to focus on the cool, refreshing liquid of the drink. This liquid was shown in the designs to swirl around the products of their corresponding flavors.
The Results:
We believe the results were fruitful as the Facebook and Instagram campaigns resulted in audience engagement. The Splash brand was pleased with the effective art direction.
