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AZ Coffee
Role
Lead Designer
Project type
Branding, Package Design, Concept Design, Product Design
Programs
Adobe Photoshop, Adobe Illustrator, Vector Illustration, Photography, Mockups
The Problem:
The clients required a set of social media assets that represented a new world of modern coffee that is focused on the younger adult audience. These assets should have a sense of luxury.
The Process:
MO55 Studio took the approach of thinking royalty, but at the same time, let's look into the general idea of having the brand be luxurious. The brand was meant to be marketed to a higher-income audience, which made us feel the target audience was more aligned with the professional workforce.
The colors we chose to use were a combination of dark green and light brown. We also played around with other color combinations. There was also an idea to make the logo sharp and have a logo that would be easily recognizable. We incorporated some degree of gold into the designs to add to the luxurious approach. We wanted it to be an honor and a privilege to have that coffee first thing in the morning.
The Results:
AZ Coffee was pleased with the results as they felt it did, in fact, find a good traction from the campaign.
