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V & Mi Nail Spa Branding
Role
Lead Designer
Project type
Branding, Visual Identity, Print Design, Graphic Design
Programs
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Pro
The Problem:
The client wanted a brand identity that was simple yet effective as a luxurious product for those seeking an experience that would be truly memorable. With that, the brand wanted to emulate the styles of the Venetian Nail Spa Visual Identity because they were sister companies and shared the same company values.
The Process:
Through the assessment review of the branding needs of the company and the needs for their marketing campaigns, leading to a list of design projects was created that would effectively garner attention from potential clients. We created the logo design that resembled the Venetian brand, while hiding the "V" in the "Mi" of the design. We then went on to find the overall nature of the visual identity, where the idea of Venetian was based on gold, so V & Mi can be based on "silver." After that concept had been agreed upon, we moved on to cultivating various print collateral that embodied that theme.
The Results:
The client was pleased with the results since the process was very simple as there was a significant amount of reference material.
