Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Vectorization
Role
Lead Designer
Project type
Vectorization
Programs
Adobe Illustrator
The Problem:
Some clients would occasionally require their raster images to be vectorized so that they can use them for specific purposes. Such as web publishing, large printing media, or design customization.
The Process:
Through the assessment review of the branding needs of the company and the needs for their marketing campaigns, leading to a list of design projects was created that would effectively garner attention from potential clients. We created the logo design that resembled the Venetian brand, while hiding the "V" in the "Mi" of the design. We then went on to find the overall nature of the visual identity, where the idea of Venetian was based on gold, so V & Mi can be based on "silver." After that concept had been agreed upon, we moved on to cultivating various print collateral that embodied that theme.
The Results:
The client was pleased with the results since the process was very simple as there was a significant amount of reference material.
