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MO Productions Logo
Role
Lead Designer
Project type
Branding, Visual Identity, Logo Design, Graphic Design
Programs
Adobe Illustrator
The Problem:
We needed to create a logo that was simple yet elegant. At the time of its inception, we wanted to merge the 2 owners' initials in a way that also somewhat represented their unique identities.
The Process:
We approached the idea with a very simple idea in mind, which revolved around the logo having to be linear in style and form while being compressed in a way that it would look inviting if it were ever to be used in a credits screen. It was important for it to be linear yet bold with high contrast. Contrast does not get higher than 100% to 100% white.
The Results:
We loved option 1 because it had a simple enough design to see it be applied with simple identification. Our second favorite was most certainly option 2, as it represented our wish to one day reach the summits.
