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Davis Software and Consultancy Logo
Role
Lead Designer
Project type
Branding, Visual Identity, Logo Design, Graphic Design
Programs
Adobe Photoshop, Adobe Illustrator, DecoNetwork
The Problem:
The clients wanted a logo that represented their IT consultation services. The only thing they advised us was that they wanted the design to be somewhat circular to represent an all-encompassing knowledge base in the IT sector.
The Process:
The logo, needing to be circular and digital, allowed us to play around with the idea of "data circulating the brand as a whole." With that, the concepts we had focused on were a vibrant and royal sense of dominance in the sector to ensure the client would know they were working with competent and trustworthy service providers. If you look at the concepts we tried to at times also instill a sense of motion, describing the flow of data from one point to another or throughout the system. The final concepts were given color, and then the final design emerged as the chosen logo design after a series of reviews.
The Results:
The design was well received by the client as they swiftly implemented it in their branding kit.
