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Crystal Bay Exuma
Role
Lead UI/UX Designer & Technical SEO Strategist
Scope
UI/UX Redesign, Booking Funnel Optimization, JSON-LD Schema Implementation, Chatbot Integration
Platform
Wix
Frictionless Booking Architecture
Restructured the core website utilizing responsive UI/UX best practices to streamline the user journey. Addressed critical UX frictions—such as quote form delays and vague pricing—by implementing a clear, tiered pricing structure ($1,600–$3,800) and optimized booking funnels, which successfully reduced the bounce rate by 49% and boosted active user retention.
Technical SEO & Schema Markup
Showcased backend proficiency by implementing complex JSON-LD structured data (TravelAgency, LocalBusiness, and TouristTrip schemas) to dominate local search results. Optimized header hierarchies, alt text, and highly targeted on-page SEO for key landing pages (like /exuma-boat-tours) to capture high-intent search traffic for Barraterre Dock departures.
Interactive User Retention
Designed and integrated targeted interactive elements, including a categorized FAQ section resolving 22 common queries and a custom chatbot funnel. Crafted highly optimized, 65-character engagement prompts—featuring packing checklists and first-time customer promos—to proactively guide users toward booking without overwhelming the interface.
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